$285+
Estimated cost of a single missed inbound call. The acquisition cost does not disappear when the phone goes unanswered.
001 Pronto CRM · Smart Pipeline
Every lead captured, tracked, and managed in one place. Full call history, deal stages, and auto-populated from every interaction.
✓CRM included in every Pronto plan — including Presence.
$$2,500Opportunity value
Pronto CRM
Pronto Dispatch · Live pipeline
JD
42
Open requests
$84.2k
Pipeline value
18
Follow-ups
⚡47 secFrom call to opportunity
3,387contractors in the local directory
7trades supported out of the box
16custom fields captured automatically
$0variable cost for CRM and pipeline usage
002 The instrument
The pipeline is not a list of forms. Every stage change triggers the next action, updates the record, and keeps the team moving.
Pronto Dispatch
Drag a request between stages — or click a stage to preview what happens next. Browse the board with the stage tabs; move a request forward with →.
Live workspace
003 The cost of losing the trail
67%
Of callers may try a competitor after an unanswered call. The opportunity moves before your team sees it.
85%
Of callers who reach voicemail do not leave a message. A blank record is still a lost signal.
Reference figures from industry studies and benchmarks. Results vary by trade, market, season, response time, and lead quality.
004 Auto-populated
Voice, chat, and forms write to the same contact and opportunity record. The contractor never has to retype what the customer already said.
01 · Voice
ProntoVoice
The call captures the category, urgency, service area, appointment request, and estimated opportunity value.
categoryurgencyzipestimate_high
Meet ProntoVoice →
02 · Chat
Pronto Chat
Personal information is submitted directly from the browser. Names, phone numbers, and addresses do not pass through the model.
web_chatsession_idconsent_at
Meet Pronto Chat →
03 · Form
Your website
Forms normalize phone numbers, preserve attribution, and create an opportunity without another round of manual data entry.
sourceutm_campaignsubmitted_at
005 A real record, before the call ends
47-second call timeline
Every action is written to the record as the interaction happens.
▶Hear this exact call on the ProntoVoice landing
14.6s
Category and urgency captured
category: hvac · urgency: today
28.6s
Appointment booked
Today at 3:30 PM · synced with calendar
38.0s
Service area recorded
zip: 28217 · address stored on the contact record
45.2s
Confirmation sent
Customer receives the appointment confirmation and estimated timing
47.0s
Opportunity created
Pronto Dispatch · New Request · $2,500 estimated value
006 Deal stages
Pronto Dispatch keeps every request visible from the first interaction through completion, follow-up, or no coverage.
In the field
✓Alerting Prospros_alerted · 3
→Acceptedfirst to open wins the job
01
New Request
Creates the opportunity, stores the request ID, and preserves the source channel.
request_created02
Alerting Pros
Notifies reachable professionals while keeping the customer updated.
pros_alerted03
Accepted
The first professional to accept receives the opportunity atomically.
accepted_at04
Scheduled
Appointment details are written to the opportunity and the calendar.
appointment_booked05
Completed
Completion can trigger reviews, follow-ups, reporting, and reactivation.
completed06
Lost / No Coverage
A ZIP without coverage becomes a waitlist opportunity instead of disappearing.
waitlist-zip007 Full history
Every conversation, channel, appointment, and attribution detail stays connected to the same record.
Every interaction
session_id, transcript link, channel, source, UTM data, and call history remain attached to the contact.
assistant_transcript_urlSigned history
Conversation history is signed with HMAC so browser-side edits cannot rewrite what happened.
history_integrityClear attribution
Know whether the opportunity came from web chat, web voice, a phone call, or a campaign.
source: pronto-assistant008 The guards
The system is designed around the failures that burn trust: duplicate requests, silent alerts, uncovered ZIP codes, and double assignment.
The same request_id ends the second workflow before it creates a duplicate job.
A unique idempotency key protects forms against double clicks and repeated submissions.
When urgency is emergency, the internal alert is sent before the rest of the sequence.
A request that remains in New Request receives a second urgent notification.
A ZIP requires three or more reachable professionals within the defined service radius.
If the CRM is temporarily unavailable, the request remains in the log.
The first professional to open the acceptance link gets the job. Never two.
Professionals receive the work and ZIP code before acceptance — not the customer’s address.
009 Capture more value
Seasonal nurture
A remodeler who lets fall leads go cold has an empty April.
Capture the original request, qualify the scope, and let Pronto Automations run the follow-up sequence your team cannot run manually.
Charlotte seasonal signals
JanuaryFreeze events · plumbing · restoration
February–AprilElectrical inspections
March–JuneRoofing and hail reports
June–AugustHVAC volume peaks
November–DecemberLower demand · nurture window
010 Built-in discipline
Five business days can change the workflow.
After a denied roofing claim in North Carolina, there is a statutory window where requesting payment can create serious exposure.
Pronto principle: the pipeline should never trigger a deposit request inside a protected statutory window.
Consent text, consent timestamp, source URL, and communication history remain attached to the record. Recording announcements and communication rules still apply to every business.
011 Plans
Pronto CRM comes with every plan from Answer up. What changes is what runs on top of it — whether the AI calls out, what it can quote on the call, and what it plugs into.
Pronto Presence
Build your digital presence.
$1 one-time
No CRM
1 user · 1 location
25 prospects/month
Directory profile
Get it for $1
Pronto Answer
Your AI employee for everyday conversations.
$249 /month
CRM and pipeline
24/7 multilingual AI receptionist, in your customer's language
300 voice minutes included, then $0.15/min
2 users · 1 location
Get Answer
MOST POPULAR
Pronto Pipeline
Turn conversations into more work.
$499 /month
Everything in Answer, plus outbound voice
24/7 automatic follow-up · lead scoring
1,000 minutes, then $0.12/min · 6 users · 2 locations
Get Pipeline
Pronto Engine
Your brand, your app, and people behind it.
$849 /month
Everything in Pipeline, plus your own branded app
Open API and webhooks
24/7 human backup answering in your company's name
2,500 minutes, then $0.10/min · unlimited users · 5 locations
Get Engine
Setup is $0. Voice minutes come included from Answer up — 300 on Answer, 1,000 on Pipeline, 2,500 on Engine — and anything past that runs $0.15, $0.12 or $0.10 per minute. Pay yearly and two months are included. Pronto never takes a commission on your jobs. Pronto CRM comes with every plan from Answer up.
012 Questions
013 Pronto CRM · Smart Pipeline
Capture the lead. Keep the history. Move the job forward. See how Pronto CRM fits your operation.
Straight with you
The CRM pipeline and custom fields are built and tested. The fully automated dispatch engine and member calendars are still being developed. We would rather tell you that now than oversell it later.