001 Pronto Reviews · Reputation AI
Pronto Reviews drafts a reply to every Google and Facebook review the moment it lands — and you approve it with one tap. Protect and grow your rating without living in your notifications.
✓Drafted automatically. Approved by you. $0.04 per response.
“Fast, clean, and honest. They fixed our AC the same day we called.”
002 The instrument
This is the real flow, simulated: the draft writes itself, you approve it, and the counter shows exactly what it cost.
A five-star and a two-star, back to back. Pick one, watch the reply draft itself, and approve it — nothing publishes without you.
Illustrative reviews — not from real customers, and never republished from Google.
Both reviews answered — and you approved every word.
003 The thesis
In two of the seven trades, North Carolina asks for no license at all. The homeowner still asks their question — and the public record is what answers it.
“A claimable profile with verified reviews is a weak feature in licensed trades — and a genuinely differentiating one in roofing and restoration.”
North Carolina requires a general contractor license only at $40,000 or more — and most Charlotte residential re-roofs run $9,000–$25,000. A large share of the market is legally unlicensed, and lawfully so.
N.C.G.S. § 87-1 · HB 488, 2023No federal or state certification program exists for mold remediation companies in North Carolina. The only bar is the private certification insurers demand — the state sets none.
NC State ExtensionIt's the homeowner's fifth question. In these two trades, the honest answer is that the license doesn't exist — so the only thing left to answer with is your public record.
what remains: your reviews004 Not vanity — dispatch data
Inside Pronto, your rating is not a badge on a profile. It is an input to the machine that hands out work.
The dispatch cascade orders reachable pros by score — and rating is the first term. A better public record surfaces earlier, and earlier means the job.
A low rating is an exclusion criterion in the network's own design. The directory protects homeowners the same way it rewards good work — with the record.
low rating → out of the cascadeOne design rule keeps the network honest: no single business should take it all, however good the rating.
Design the score to spread, not just to reward.
005 Your record, spoken
When a homeowner asks Pronto for a pro, your rating does the talking — under rules written to protect you both.
Name, specialties, rating, review count, distance. That is what the assistant can say about you — the record, verbatim.
Phone, email, website and address don't come out of the tool — not as a model instruction, but because the data isn't in the response. A test walks every field to prove it.
no phone · no email · no urlThe assistant is forbidden from claiming any pro is licensed, bonded or insured — because in roofing and mold, the license often doesn't exist. The only honest citation is the record.
cites rating — never credentials006 Verified, not borrowed
The directory carries your rating and your review count, verified against the public profile. What it never does is republish someone else's text.
Rating and review count come from the public profile and travel with your listing — the two fields a homeowner actually compares.
Google review text is never scraped or republished — that carries copyright risk, and we say so instead of pretending otherwise. The sample reviews on this page are illustrative.
maxReviews: 0The review link you send a customer goes out on your branded domain — not a vendor's. It's a small detail, and it's exactly the kind an owner notices.
your domain, not a vendor's007 Compliance
The FTC's rule on consumer reviews took effect on October 21, 2024, and every fake review counts as a separate violation. Enforcement has started: the first warning letters went out to ten companies in December 2025.
008 The price, up front
Reviews runs on generative AI, so it bills per response — only when you use it. We'd rather price it in the open than bury it in a bundle.
And the timing matters: July runs at 3–5× base job volume in Charlotte HVAC — which makes it 3–5× review volume too, right when nobody has time to type replies. Reference figures; results vary by trade, market and season.
009 Plans
Verified reviews on your directory listing start at Presence. The AI that answers them is generative and billed per response — on any monthly plan.
Build your digital presence.
Your AI employee for everyday conversations.
Turn conversations into more work.
Full power for growing businesses.
Setup is $0. Every paid plan includes voice minutes — 300 with Answer, 1,000 with Pipeline, 2,500 with Engine — and anything beyond runs $0.15, $0.12 and $0.10 a minute. Pronto Reviews is billed at $0.04 per approved response. Pay yearly on a monthly plan and two months are included; Pronto Presence is $1 once, includes no voice minutes, and never renews. Pronto never takes a commission on your jobs. Review requests after each job run in Pronto Automations.
010 Questions
011 Pronto Reviews · Reputation AI
Five stars or two — the reply is drafted before you finish your coffee, and nothing publishes without you. See how Pronto Reviews fits your operation.
